Stay on Zoho Books when their win still matches the job. Look at ficary when you want practice management and books on one platform. Nominative comparison — not a partnership and not a client story.
Stay on Zoho Books when
Choose Zoho Books when the Zoho suite is already the operating system.
Price and the rest of Zoho (CRM, inventory, payroll in some regions). If the firm already lives in Zoho, that gravity is real.
Look at ficary when
Choose ficary when the owner needs leftovers in English and an accountant can sit on a seat.
An owner surface that does not assume they wanted a suite. Isolation as a dedicated database — not another Zoho org.